2004 sales of Digital Cameras expected to slow but still reach $65 million.

February 4, 2004--Research and Markets announces the addition of this exciting new report entitled "Digital Cameras: Strategies to Reach the Late Majority" to its offerings.

In 2003 digital cameras outsold film models in the U.S. Digital camera sales are up 40 to 50 percent from last year according to recent reports, and are surpassing the sales of film-based cameras in both market share and dollar value. UBS' market research department says global shipments of digital cameras reached 50 million units in 2003 — double the rate of 2002. It estimates that in 2004 the rate of increase will slow, but sales will still reach 65 million.

So as purchases of digital cameras by early adopter and early majority consumers begin to slow, successful strategies to address the late majority audience is now critical to ensure continued sales success. This report compares and contrasts the approaches of five companies who have taken the early lead, each with different business goals and tactics. Senior executives at HP, Kodak, Pure Digital, Sound Vision and Sprint discuss the motivations and strengths of their respective strategies

In-depth profiles of new initiatives are provided in this report as well as a reference of digital camera-related announcements from January 2003 to January 2004.

For a complete index of this report click on http://www.researchandmarkets.com/reports/44894

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com




This article courtesy of http://www.aboutthedigitalcameras.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Submit Your Article