OREGON SCIENTIFIC TO LAUNCH CARD-SIZED CAMERA


Tualatin, OR - (Nov. 19, 2002) – Picture This: A new credit card-sized digital camera - the world's slimmest digital still camera - is being launched by Oregon Scientific, Inc., it was announced today by company president, Jim Boyle.
"We are extremely excited to introduce to the world the latest technological advancement in the world of digital cameras. The Oregon Scientific DS6618 camera is going to revolutionize the size and shape of picture taking for the average consumer. Thin is definitely in at Oregon Scientific," Boyle said.
The lean design of the new camera did not mean that Oregon Scientific trimmed features or fattened the price. In fact, the new dimension in picture taking employed by the DS6618 – at only 85.5 x 54 x 6mm -- captures numerous cutting-edge features for a suggested price of $99.95.
Among the exciting innovations of the DS6618 is the camera's Autobrite™ automatic brightness adaptive technology. The extremely thin ¼-inch size of the DS6618 is made possible by the award-winning design and technology of the Ultra-Pocket™ digital camera, developed by SMaL Camera Technologies, which is featured in the Guinness World Records™ 2002 as the "thinnest camera ever." The DS6618 leverages SMaL's ultra-low power imager chip set, its optics, and its 0.8mm thin, USB-rechargeable, lithium polymer battery. By using SMaL's proprietary Autobrite™ technology, the DS6618 automatically adjusts the exposure so that details in both bright and dim areas of a picture are clear – even in difficult scenes such as those with backlighting or glare.
Weighing in at a mere 1.2 ounces, the DS6618 packs 8MB of internal memory that stores approximately 26 fine quality photos at VGA (640x480) resolution (for small prints) or 101 basic quality shots at QVGA (320x240) resolution (ideal for web page publishing and e-mailing). The self-contained rechargeable 48mAH lithium polymer battery provides enough power to capture approximately 500 shots and recharges automatically while the DS6618 is connected to a PC or Mac. As a result, users of the DS6618 never worry about or need to replace the battery, thereby eliminating the additional cost and inconvenience associated with most digital cameras in its class.
An audible tone can be silenced as per user discretion, and an option to delete photos as they are taken are part of a crisp LCD status screen that also reveals a "shots remaining" count given available flash memory for either VGA or QVGA settings.
The DS6618 is PC and Mac compatible through USB connectivity (cable included), and comes with protective leather carrying sleeve, hand-strap, and ArcSoft® Photo-Impression CD-ROM bundled software.
The "skinny" on the new digital camera is exceptional "exposure" for Oregon Scientific, a company long-known for its high quality craftsmanship, manufacturing and marketing of timing, weather, personal communication devices, sports and fitness products and educational learning products, which encompass the unparalleled expertise of its parent company, IDT, in manufacturing LCD screens integrated with microprocessors.
"A picture with the Oregon Scientific DS6618 is worth a thousand words," Boyle quipped about his company's latest innovation. "I can't say enough about it."
The DS6618 digital camera will be available at retail outlets across the country, catalogs and many Internet e-tailers.
Oregon Scientific, Inc. was founded in 1991. It is a division of one of the world's premier electronics manufacturers, Integrated Display Technology, Ltd. (IDT), Hong Kong. The company is one of the world's leading designers and marketers of award-winning, upscale personal electronic products, offering five families of products that all incorporate the company's advanced liquid-crystal display (LCD) technology, for use at home, in business, while traveling and during recreational time. Oregon Scientific, Inc. is headquartered in Tualatin, Oregon. For further information on Oregon Scientific, please see the company website at www.oregonscientific.com




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