Toshiba Makes it Easy to Ring in 2002 with a New Digital Camera

IRVINE, CA, January 2, 2002 -- Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., is encouraging digital photography buffs to ring in 2002 with one of its high-quality, award-winning digital cameras.

Toshiba announced today that it is reducing the price of its popular 3.2 megapixel digital camera, the PDR-M71, by over twenty percent to a breakthrough $399. In addition, Toshiba is immediately offering a $100 mail-in rebate for its top-of-the-line PDR-M81 4.2 megapixel camera, effectively cutting its price to $599 and putting four-megapixel digital imaging power well within reach of budget-conscious shoppers.

As a further enticement, Toshiba is extending its free Photo Kit offer to buyers of its PDR-M81, PDR-M71 and PDR-M21 cameras. A $100 value, the free Toshiba Photo Kit includes an extra 32Mb SmartMedia(tm) Card along with a Case Logic SmartMedia case, a sturdy camera bag, plus four Energizer(r) e2(r) Lithium Photo Batteries (perfect for your new Toshiba digital camera!).

"With these price reductions, Toshiba now stands alone in the marketplace by offering digital cameras that combine incredible low cost of ownership with the best photo output and unmatched versatility," said Doug Freck, Vice President & General Manager, Toshiba Imaging Systems. "Digital photography enthusiasts can turn with confidence to the Toshiba brand for digital cameras, just as they do for their other consumer electronics needs."

Toshiba will be displaying its full line of digital cameras at the International Consumer Electronics Show in Las Vegas, Nevada,

MORE CAMERA FOR THE MONEY
Significant features of the $399 PDR-M71 include: a five mode flash system with red-eye reduction; AVI movie/audio recording; a Canon(r) all-glass aspherical zoom lens with 2.8 optical zoom, 2.8x digital zoom and Macro mode; SmartMedia(r) storage; a full range of shooting modes and options up to 2048 x 1536 resolution; USB connectivity (Mac/Widows); and enhanced signal processing technology for fast, continuous shooting and quick operation.

Although value-priced, the PDR-M71's 3.2 megapixel performance is matched to the highest standards of digital photography with extra care being taken in designing its superior optics for vibrant, lifelike photographs.

With the $100 mail-in rebate, the PDR-M81 is now the least expensive member of the four-megapixel digital camera class. This feature-rich camera boasts 2400 x 1800 resolution, AVI video with audio recording, USB connectivity for ultra-fast downloading of photos, plus an all-glass Canon(r) lens with 2.8 optical zoom, 2.8x digital zoom and Macro mode.

Combined with its handy SmartMedia(r) storage and advanced five-mode flash system, the PDR-M81 represents the perfect fusion of photo excellence, versatile multimedia functionality and value.

For information, U.S. customers call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at http://www.toshiba.com.
   
Headquartered in Irvine, California, Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc., and part of the $48 billion Toshiba Corporation, a global leader in high technology products with 307 major consolidated subsidiaries worldwide.




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